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Time for a more care-free life

GreyCrunch Oy Ab specializes in mobile applications for health and wellbeing. We develop and market our products in cooperation with our technology parthers and with businesses in the health care sector.

GreyCrunch started a few years ago, when we noticed that our own parents were aging. Some of them live on the other side of the country, so we rarely saw each other and only spoke on the phone. We are not alone with our concerns: the wellbeing of our aging parents and other loved ones makes us worry, especially if they suffer from an illness such as diabets or hypertension.

Today's 60-year-olds are active and are used to using mobile phones and the Internet. As professionals in mobile business, we began to develop ideas about a mobile application that would make it easy to check that everything is fine with our loved ones and to send feedback or advice. Our ideas were welcomed by professionals working with old people and in the health sector. Finally, our idea for GreyCrunch developed further to cover monitoring medication and vital statistics.

GreyCrunch started in the summer of 2010 and was registered with the Finnish Trade Register in January 2011. At the same time we expanded our team and have been able to focus fully on product development and bringing the product into market. Summer 2011 saw the first beta versions of GreyCrunch. We received positive feedback in tests organized by the IHTE Institute (Unit of Human-Centered Technology) at the Tampere Unversity of Technology.

Our goals are to be an influental and creative Nordic leader and partner in the mobile health care business and to become a globally recognized brand in eHealth.



Developing technologies for Nokia for nearly 20 years, Harri worked with, for example, international relations, technology strategies and mobile and multimedia solutions. Now his mission is to create a case showing how a top team can bring small-scale, relevant and useful service innovations to the international market.



Pasi has over 15 years of international research and development experience at Nokia, especially with mobile device user experiences and developing services. Pasi's goal is to develop GreyCrunch into a new medium of communication, which knows its users and with which the users can be aware of how their family members are doing.



Graphic designer & Web developer Kalle has a strong vision for designing clear and user­friendly user interfaces.



Jiri is a project manager and an information security expert. As a project manager, he has a proven track record of delivering global security solutions and managing subcontracted projects worth several million Euros. In advisory role are acting also



Mukesh is experienced in software development for HTML, Apache, PHP and MySQL environments.



With nearly ten years in international IT marketing and communications, Laura has a passion for promoting Finnish products in the international market.

In advisory role are acting also Jyrki Lähde,Lic. Med., Director of Terveystalo in Tampere and
Heikki Väänänen,M.Sc (Tech.) at Aalto University, Dept. Of Biomedical Engineering and Computational Science. Leads the ECG research group.

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